make meaning, not noise.
serbia, belgrade & new york
7:50:40
CEST
June
2024

$Tyrel

about the project
A character-driven digital brand built around internet culture, community participation, and a distinctive visual identity. Rather than focusing solely on the token itself, the project centers on storytelling, personality, and worldbuilding, transforming a cryptocurrency into a recognizable character with its own audience and creative ecosystem. Bold visuals, playful interactions, and a strong sense of identity help blur the line between meme culture, entertainment, and digital branding.
$Tyrel
$Tyrel
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credits
Jonah Bolden (Project Manager)
timeline
2 weeks
services
Art Direction
Web Design
3D Design
Creative Development
$Tyrel
$Tyrel
$Tyrel
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