What began as a fascination with design gradually evolved into a career spanning art direction, digital design, and creative development.
Today, the work continues to move between industries, disciplines, and countries, driven by a curiosity for how ideas can be transformed into experiences people genuinely remember.
A global automotive refinishing brand offering paint systems, coatings, and supporting products for professional body shops and distributors. The project was created to unify a growing international product portfolio within a clear and scalable digital experience. Product information, technical resources, and distribution networks are organized into a structured system that supports both everyday usability and long-term growth.
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Project Context
Much of the work happens in details most people never consciously notice. The challenge was communicating the precision, patience, and craftsmanship behind professional refinishing through a digital experience.