At the heart of the Armur concept lies a knight forged from dark metal, symbolizing the darkness and depth of the projects. Inspired by the studio's focus on horror and art-house cinema, founder Alexandra Murgu infuses her work with an eerie allure. The spikes adorning the knight's helmet pay homage to the film 'Risen from the Abyss' (2022), in which Alexandra contributed as a costume designer. So aim was to evoke emotions that resonate with the projects, ensuring a seamless alignment between creativity and atmosphere.