Concept for the Area Three Six Nine brand embraces a bold and futuristic aesthetic, highlighting the brand's deep connection to biology, nature, and cutting-edge innovation. The logo, featuring the numbers 369, symbolizes the molecular essence of the cuisine through the use of two semi-circular shapes forming each digit. Cleverly incorporating negative space, the logo creates a sense of depth and dimension, while its circular form reinforces the molecular theme, inviting diners into a world where science and gastronomy converge.
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