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about the project
A Better Lou is a modern men’s healthcare platform focused on proactive wellness, advanced diagnostics, hormone optimization, and long-term clinical support. The website was designed to make complex health information feel approachable and easy to understand, replacing medical jargon with clear communication and intuitive navigation. Through a clean visual system, thoughtful motion, and a strong emphasis on accessibility, the experience helps users confidently explore their health journey while reflecting the premium, physician-led nature of the brand.
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Project Context
The healthcare industry often communicates through fear, urgency, and clinical language. This project explored a different direction, positioning longevity as something proactive and optimistic rather than something people only think about once problems appear.
credits
Gary Paulzak (Founder)
Cade Johnson (Director of Strategic Projects)
Marc Hennessey (Director of Marketing)
timeline
2 Months
services
Art Direction
Web Design
Motion
Creative Development
DESTINATIONS
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Age Differently
Redefining Aging
.avif)
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awards & recognitions
awwwards
Honorable Mention
css design awards
Site of the Day
Best User Experience Design
Best User Interface Design
Best Innovation
special features
Featured on MaxiBestOf
Featured on Codrops
Featured on No Code Supply
Featured on LandBook