What began as a fascination with design gradually evolved into a career spanning art direction, digital design, and creative development.

Today, the work continues to move between industries, disciplines, and countries, driven by a curiosity for how ideas can be transformed into experiences people genuinely remember.

LATEST ARTICLES

16.06.2026

Reducing Cognitive Load

read

11.05.2026

Building the Feeling

read

29.12.2025

translating the Invisible Rhythm

read

29.05.2025

No Visuals, No Problem

read

LATEST ON BEHANCE

Two small houses on a sunlit green hill with mountains fading in the misty background.

may 2026

diamond rose sanctuary

Close-up of a phone screen showing a course units count of 966 with microscope lenses in background.

make meaning, not noise.

serbia, belgrade & new york

7:50:40

CEST

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A Better Lou

about the project

A Better Lou is a modern men’s healthcare platform focused on proactive wellness, advanced diagnostics, hormone optimization, and long-term clinical support. The website was designed to make complex health information feel approachable and easy to understand, replacing medical jargon with clear communication and intuitive navigation. Through a clean visual system, thoughtful motion, and a strong emphasis on accessibility, the experience helps users confidently explore their health journey while reflecting the premium, physician-led nature of the brand.

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Project Context

The healthcare industry often communicates through fear, urgency, and clinical language. This project explored a different direction, positioning longevity as something proactive and optimistic rather than something people only think about once problems appear.

credits

Gary Paulzak (Founder)

Cade Johnson (Director of Strategic Projects)

Marc Hennessey (Director of Marketing)

timeline

2 Months

services

Art Direction

Web Design

Motion

Creative Development

DESTINATIONS